She said that product preferences shift according to geography. “We are planning to expand our offices and expand our distribution locations.” “We’d love to expand even more towards America and Asia,” said Cohen-Skalli. Redline has recently popped up at popular Dallas retailer Ylang23. While Redline is currently stocked across Europe and Asia, the United States is a new focus. Produced in Paris, where Redline is based, pieces retail from about $149 to $6,168 as of current exchange rates, with most pieces veering toward the lower end of the pricing spectrum. There’s a men’s collection and a children’s collection, plus charm-centric pieces in 18-karat gold and silver that don’t incorporate a string at all. Now, styles are produced in dozens of string colors featuring different fancy-cut diamond and gemstones. Redline has branched out beyond its first incarnation of a simple round diamond on a red string. “I’m really excited about the Royal bracelet, made with princess diamonds,” said Cohen-Skalli, “(it’s) a beautiful way to celebrate the 10 years of Redline.” The seventh and 10th birthdays of Redline are really good memories we worked with artists from around the world.” “Each season it’s a pleasure to create new models. “Every year is a good time for us,” said Cohen-Skalli, reflecting on the last decade. The company is celebrating its 10th anniversary this year. The trend may have died off for pop stars and actors, but Redline has been going strong ever since. In the early 2000s, when Cohen-Skalli dreamed up Redline, wearing a red string was also the domain of Kabbalah-practicing celebrities such as Madonna and Demi Moore. Redline was inspired by the red string commonly sold and worn in Jerusalem, which is knotted seven times and blessed to ward off evil, according to folklore (the red string is in the Genesis chapter of the Bible.) “My school’s director encouraged me to launch my own brand so I thought, why not? And I decided to create a company.” “I started to think about the concept of a diamond on a thread during my studies,” she said. Become a ShopStyle member and get exclusive online clothes shopping deals and the highest cash-back savings powered by Rakuten.Paris-Over a decade since its launch, designer Laetitia Cohen-Skalli recalls how her jewelry brand, Redline, started as a mock business for a school project.Ĭohen-Skalli was a student undertaking a master’s degree in design and visual communication when she chanced upon the idea of mixing high and low materials to create a unique piece of jewelry. Want to wait for the best possible deals on designer clothes, shoes and accessories? We make it easy! Shop now, save all your favorites, and we'll alert you to any sales, price drops and new promotions across hundreds of retailers and brands. Whether you want to overhaul your entire wardrobe, or just need something perfect for that important special occasion–you’ll find the latest styles in an array of prices, sizes, colors and labels. We can help you pull together a stylish men’s outfit, and even show you how to rock the latest in trendy women’s clothes–all while you browse the biggest names in men’s and women’s fashion, including Ralph Lauren, Dolce & Gabbana, Coach, Michael Kors, Gap, Old Navy, Tommy Hilfiger, Under Armour and many, many more. Whether you’re searching for the latest looks in denim, jackets, outerwear, pants, shorts, skirts, dresses, sweats, hoodies, sweaters, swimwear, uniforms, shoes, tops and beyond–it’s all here. You found the ultimate one-stop shop for stylish men’s and women’s clothing from top fashion brands around the globe.
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